President's Message


My name is Ashley Hickman Samuels and I am the very proud president of the Central Florida chapter of the Association of Fundraising Professionals (AFP).

Our mission is to empower individuals and organizations to practice ethical fundraising through professional education, networking, research, and advocacy. That is what we do, but it is not who we are.

As fundraisers we are advocates, dreamers, cheerleaders, planners, friends, change makers, and realists. The work we do to support the organizations we serve is critical. It is also challenging.

That is why it is so important to have a community that you can rely on. For me, that community is AFP. 

AFP is an incredible network of fundraisers that you can lean on. The resources available to our members are tremendous - practice tools, sample templates, consultant directories, research, and so much more. Monthly chapter luncheons offer opportunities to connect with colleagues and invest in your own professional growth. And each year we come together to celebrate how people and organizations in our community change the world with a giving heart at National Philanthropy Day. 

Whether you are just beginning your career or you have been fundraising for several decades, there’s a place for you in our AFP community, and our chapter is committed to serving you.

Thank you for being part of this chapter! And thank you for what you do every day to make Central Florida better.

Yours in Service,

Ashley Hickman Samuels
President, AFP Central Florida Chapter

Director of Development, Orlando Philharmonic Orchestra