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How to Deepen Donor Engagement through Digital Storytelling

The power of storytelling to pass on messages, to persuade, and to influence has not changed since humans began to communicate. However, the landscape in which to collect, craft, and share stories certainly has. Digital technologies have fundamentally disrupted the way people discover and engage with issues and causes they care about. Social media platforms and innovative digital tools are bridging new opportunities for nonprofits, with the potential to bring donors more deeply inside the work of organizations. In this session, author and global authority on nonprofit digital storytelling Julia Campbell will walk you through the modern day secrets to nonprofit storytelling success in the digital age, based on her bestselling book for nonprofits. Learning objectives: ? How to employ a simple 3-part digital storytelling framework to turn donors from passive to passionate; ? How to use stories to address myths and misconceptions about your work and to truly express your impact; ? Free and low-cost tools you can use to enhance your digital storytelling on a shoestring budget; and ? Real-world examples and case studies from small and mid-size nonprofits. Participants will also get access to the Storytelling in the Digital Age Workbook and Content Calendar template, to begin collecting, crafting, and sharing stories for their organizations on digital channels.

Wednesday, September 16, 2020

The webinar link will be sent to those who register once day in advance.


Julia Campbell


Recently named one of the 25 most influential nonprofit thought leaders and one of the seven nonprofit thought leaders to follow on Twitter during the

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